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Somehow, it was discovered that certain weasels (or civets, or 'luwak', depending on the country), dine nightly on the best, ripest coffee cherries. At some point in time, some brave person decided to try and make coffee from the partially-digested beans that had passed through the weasel. The result was the amazing transformed coffee that we know as "Kopi Luwak, or "Weasel", with its distinctive rich aroma and smooth, mocha flavor and texture.

The streets of every major Southeast-Asian city are crammed with small coffee-houses and shops that cater to locals and tourists alike. In Hanoi, for example, you cannot walk down a street in Hoan Kiem without having to scoot around a stack of plastic jars labeled "Weasel 1, Weasel 2", and so on, the numbers designating the quality of the coffee contained therein. Observation tells us that there are not enough Weasels in Asia to produce the amount of coffee that is labeled Weasel, just in Hanoi alone! Often quoted is the number 700 Kg, or about 1,500 pounds of Weasel coffee produced every year. That would make the retail price of authentic pure Weasel coffee around $300 per pound!

We picked the Weasel to represent Weasel brand Premium Vietnamese coffees, because he (or she?) represents the best coffee that Vietnam has to offer. Our coffees are blends of the finest, small-plantation, small batch, roasted coffee cherries, selected by the farmers and the Weasels.

Our two top coffees do contain a small amount of authentic, Weasel coffee. It'scoffees what gives them their earthy, smoky, mocha-like flavor and texture.

For everyday drinking, it's Daily Delight, which is a perfectly-balanced blend of Robusta and Arabica, strong on flavor, higher in caffeine, but with less indigestion afterwards! Occasionally, we also carry small amounts of 100% authentic weasel coffee that we are able to buy directly from the farmers. Sourcing at the plantation ensures authenticity.

 

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